


OUR STORY
STORYTELLERS?
WE'RE STORY MAKERS
Amara Sorella is more than a creative agency—it’s a movement. Founded by Sanya and Ayda, two visionary leaders with a shared passion for luxury travel and storytelling, we are dedicated to transforming brands into timeless narratives. Rooted in the essence of Amara (eternal, lasting impact) and Sorella (sisterhood, power, connection), we combine high-touch strategy, bold creativity, and digital innovation to craft campaigns that don’t just exist—they dominate.
Our mission is to elevate brands, foster meaningful connections, and create legacies that resonate deeply with audiences worldwide. Whether it’s through public relations, integrated marketing, or immersive events, we are committed to delivering results that matter.

Why Choose Us?
Your Partner in Crafting Legacies
At Amara Sorella, we’re not just marketers—we’re cultural architects. Built for the visionaries, the game-changers, and the icons in the making, we don’t just generate buzz; we craft influence that endures.
A Fully In-House Creative Powerhouse
No third-party agencies. No outsourcing. Our in-house team brings together strategy, design, storytelling, and tech—delivering cohesive, agile, and impactful campaigns all under one roof.
Strategic Storytelling
We believe forgettable is unforgivable. Our emotionally resonant narratives spark genuine connections between brands and audiences—stories that stick, stories that move.
Immersive Brand Experiences
Through interactive content and experiential marketing, we transform brand engagement into something tangible. Our campaigns don’t just talk—they touch, move, and stay with your audience long after the screen fades.
Hyper-Personalised Engagement
By harnessing data-driven insights, AI automation, and influencer collaborations, we create campaigns that feel deeply personal—not corporate. The result? Higher conversion, stronger loyalty, and standout brand recall.
Purpose-Led PR & Brand Activism
Modern consumers expect more than products—they want purpose. We position our clients as cultural leaders who embody values, inspire trust, and drive meaningful change.
We’re Not Thinking Outside the Box—We’re Redefining It
While others recycle outdated tactics, we’re revolutionizing travel and tourism marketing with bold, immersive campaigns that spark imagination and drive action.
Picture This:
Campaigns so vivid, your audience can feel the sun on their skin and hear the buzz of the streets before they’ve even booked a ticket. We don’t just tell stories—we create experiences that transform passive viewers into passionate brand advocates.
With the global travel and tourism market projected to hit $956 billion by 2025 (Statista), the brands that evolve now will lead tomorrow. Amara Sorella is here to make sure you're not just part of that future—you’re defining it.

Sanya
Co - Founder
Sanya is a global strategist shaping the future of luxury travel branding. Born into a family of tourism pioneers, she gained an insider’s perspective on hospitality, culture, and high-end experiences from an early age. With a strong network across the travel sector, she blends storytelling, digital innovation, and high-touch marketing to position destinations and hospitality brands in groundbreaking ways.
Inspired by the concept of “surround sound” campaigns, Sanya creates immersive, multifaceted strategies that redefine industry standards. Her thought leadership drives conversations on future consumer trends and the evolution of luxury travel. Known for her meticulous attention to detail and strategic foresight, Sanya is redefining luxury travel marketing and communications for the next generation.
MEET THE FOUNDERS

The Visionaries Behind Amara Sorella
Ayda
Co - Founder
Ayda is a dynamic and results-driven marketing professional with a unique blend of creativity, strategic thinking, and data-driven execution. With a background in architecture, she brings a meticulous attention to detail and a problem-solving mindset to every project she undertakes.
Specializing in partnership marketing, Ayda has a proven track record of building and nurturing relationships with global brands, airlines, and tourism boards. She excels at crafting innovative, data-driven campaigns that deliver measurable results, from concept development to performance analysis. Her ability to bridge the gap between creative vision and data-driven execution makes her a valuable asset in the world of marketing and beyond.


Nitesh Kakkar
Strategic Advisor
Nitesh is a Strategic Advisor at Amara Sorella, bringing over 27 years of experience in the travel and tourism sector. Known for his calm demeanor and exceptional leadership skills, he excels at guiding dynamic, high-performing teams with precision and vision.
Throughout his career, Nitesh has worked with prominent brands like SITA and LPTI, building a reputation for driving business into India through global partnerships and strong industry relationships. His expertise in market expansion, strategic planning, and relationship building makes him an invaluable asset to Amara Sorella’s growth and influence.