At Amara Sorella, we believe travel is more than just movement—it’s a powerful connector that bridges cultures, shapes experiences, and inspires stories. Our mission is to craft compelling narratives that not only elevate brands but also create deeper, more meaningful connections between travelers and destinations.
Born from a passion for hospitality, luxury travel, and storytelling, Amara Sorella is a multidisciplinary creative agency specializing in Trade representation, Hotel Representation, Public relations & Marketing, and Events & Partnerships. We partner with hotels, resorts, destinations, and lifestyle brands to design strategic, results-driven campaigns that blend storytelling, digital innovation, and high-touch media relations.
As a full-service partner with a global perspective, we navigate the complexities of evolving consumer behavior, market shifts, and emerging digital landscapes. Whether through trade representation, brand awareness, lead generation, or direct booking strategies, we offer flexible, à la carte solutions that allow clients to choose the markets (UK & India) and services (PR, marketing, sales, trade representation, and social media) that best align with their goals.
Driven by creativity, strategy, and an unwavering commitment to excellence, we don’t just market brands—we shape legacies and create lasting impact in the world of luxury travel.
WHAT DO WE DO
Public Relations & Media StrategyWe go beyond traditional PR, delivering widespread media coverage and crafting compelling brand narratives that inspire audiences globally. Our expertise spans proactive media relations, press materials, and strategic pitching to secure impactful placements. We orchestrate press trips, influencer collaborations, and broadcast opportunities while managing events, activations, and high-profile showcases. From profile-building and speaker placements to awards submissions, we ensure our clients stay in the spotlight. Our crisis communication strategies include media training, crisis planning, and message development to safeguard brand reputation. With real-time media monitoring and insights reporting, we track success and continuously refine strategies for maximum impact.
Public Relations & Marketing
At Amara Sorella, we specialise in premium hotel representation across the UK and India. We act as a trusted extension of your brand, providing bespoke sales, marketing, and PR support to increase visibility, drive bookings, and build strong relationships with trade partners and consumers alike. Whether you're an independent boutique property or a luxury hotel chain, we tailor our approach to elevate your presence in competitive markets and deliver measurable results.
Hotel Representation
We provide comprehensive sales solutions by combining client representation, e-learning, and sales-driven campaigns to keep our clients at the forefront of the travel industry. Our strategic approach includes market insights, trade intelligence, and consumer trend analysis to optimize performance. We foster strong relationships with airlines, industry leaders, travel agents, and trade media while driving product development, stakeholder connections, and hotel contracting. Through education initiatives like sales training, webinars, and e-learning programs, we empower the trade. Our sales-driven strategies focus on Co-Op partnerships, creative campaigns, and results-oriented incentives, ensuring long-term growth and brand visibility.